The Center for Sales Strategy Announces the Acquisition of Robertson Lowstuter, Inc


The Center for Sales Strategy Announces the Acquisition of Robertson Lowstuter, an Industry Leader in Executive Development, Coaching, and Transition Services 

(February 20, 2024) — The Center for Sales Strategy (CSS), a total revenue performance company, announces the acquisition of Robertson Lowstuter (R|L), an industry-leading executive coaching firm renowned for its success in guiding executives to achieve peak performance by increasing their productivity, profitability, and effectiveness.

“This represents a historic milestone for both of our companies as we unite to forge a powerful synergy of talent, expertise, and innovation,” said Matt Sunshine, CEO at CSS. “As a firm dedicated to helping organizations improve revenue performance, I’m excited to incorporate Robertson Lowstuter and its remarkable history of achievements into our portfolio of brands thereby expanding the avenues through which we can serve our valued clients.”

CSS, with over 40 years of expertise in facilitating business growth, operates as a total revenue performance company. Each of its divisions plays a pivotal role in improving organizations’ revenue performance. “With the addition of R|L, we have expanded our capabilities and the positive impact we can make on the organizations we serve,” said Sunshine.

  • The Center for Sales Strategy is renowned for helping companies attract, retain, and develop high-performing salespeople and sales managers. Additionally, CSS provides strategic guidance and tactics for key account growth and new business development.
  • LeadG2 specializes in B2B lead generation, thought leadership, and sales enablement strategies to generate sales-qualified leads, increase sales velocity, and align sales and marketing efforts.
  • Up Your Culture focuses on building thriving cultures and increasing employee engagement, leading to greater performance.
  • Robertson Lowstuter is dedicated to helping executives achieve peak performance while driving companies to improve productivity, profitability, and effectiveness.

Together, each division will leverage its expertise and customized strategic solutions to break down performance barriers and drive success for its clients.

With the end goal of keeping the R|L legacy alive, Carolyn Lowstuter (former President and CEO), and her husband, Clyde (Founder and Chairman), were thrilled to find another company with 40+ years of successfully serving clients and a long-term growth plan in place. They recognized the synergies in the services offered by both companies and expressed confidence that the acquisition would strategically position these pioneering firms, leveraging their combined resources and capabilities to “Create Uncommon Results!”®

R|L will operate as a wholly-owned subsidiary of CSS, led by Matt Sunshine as its CEO, and will continue business under the name of Robertson Lowstuter. The full team and services will stay in place, and Carolyn Lowstuter will continue on for 12 months to ensure a seamless transition in company leadership to Sunshine.

“We could not think of a better firm than The Center for Sales Strategy with its sales consultancy, along with LeadG2 and Up Your Culture, to bolster and broaden Robertson Lowstuter’s capabilities of guiding clients on their transformative journeys of engagement, culture, and connection to purpose,” said Carolyn Lowstuter, former President & CEO of R|L. “As long-standing trusted partners to the C-Suite, CSS and R|L have both had a solutions-oriented bent, anchoring and accelerating clients in their drive toward revenue performance.”

R|L is a global executive coaching and leadership development consultancy specializing in Executive Assessment and Coaching, High Performance Team Building, and Executive Career Transition. Since 1981, R|L has partnered with executives, their teams, and organizations to enhance performance and profitability. It has helped hundreds of teams leverage individual strengths to realize synergies, build cohesiveness, and generate significant revenue gains. The firm has worked in more than 600 companies, from Fortune 50 to midcap companies, and has 162 global affiliates in 36 countries. All R|L executive coaches are certified by R|L’s Leadership Institute. Read more about R|L and its services at

“As we began our search to find a potential buyer to retire, we had three things in mind that were important to us:  our values and cultural fit, that the R|L legacy would endure, and that the synergies of the partnership would create new opportunities for our amazing coaches and clients,” said Lowstuter. “Matt Sunshine and CSS hit the mark on all three counts.”

About The Center for the Sales Strategy 
Founded in 1983, The Center for Sales Strategy (CSS) has grown to serve hundreds of clients annually across a spectrum of industries, including broadcast, print, and digital media, professional services, non-profit associations, and more. In its’ 40th year, CSS is focused on improving sales performance as it helps sales organizations turn talent into performance and develop the highest-performing sales professionals. Its approach to customer-focused selling and talent-focused management has always been, and continues to be, core to its clients’ success and the organization’s success. CSS is joined by LeadG2, its sales performance division, Up Your Culture, its employee engagement and company culture division, and Robertson Lowstuter, its executive coaching firm, to help organizations achieve total revenue performance. To learn more about The Center for Sales Strategy and its portfolio of brands, visit



Contact: Matt Sunshine, CEO

Phone: 214.673.6819  

Email: [email protected]


Contact: Shaye Smith, Director of Marketing

Phone: 850.830.8865  

Email: [email protected]


View the full press release online here.



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