Susan Snowden

Susan Snowden is an exceptionally perceptive and seasoned executive coach and consultant.  As a sounding board and trusted advisor, Susan challenges her clients to greater levels of individual and team achievement.  Understanding executive challenges and providing direct and straightforward feedback, Susan leverages strengths and minimizes roadblocks of her clients.  Asking insightful questions, she helps them consider new alternatives and explore broader possibilities.  Susan focuses on increasing confidence, clarity in communication, brand messaging, lessening conflict, and cross-functional influence and collaboration.  Through metrics-based action planning, Susan’s clients focus on key priorities and accountabilities as well as measured success to optimize their leadership effectiveness.

Business Background

As a marketing executive, Susan has more than 30 years of Fortune 500 and consulting experience.  As Senior Vice President of marketing at R.R. Donnelley, she led the globalization of a billion dollar business unit, profitably expanding into Asia, South America, Eastern and Western Europe.  She also served in a marketing capacity with Forsythe Technologies. 

Her coaching and consulting clients range from Fortune 50 companies to clients receiving awards from the US Small Business Administration.  Additionally, she is a University Professor at the University of Chicago, Loyola University of Chicago, and Northeastern Illinois University teaching branding social media and digital marketing.  She has created and enhanced the curriculum, and the student experience, at all of the Universities for which she instructs.  Susan has served on many Boards for the U of I, including co-authoring the U of I Alumni Association Strategic Plan.